华润万家是中央直属的国有控股企业集团——华润（集团）有限公司旗下优秀的零售连锁企业品牌，同时也是中国最具规模的零售连锁企业集团之一，旗下拥有华润万家、苏果、Ole’、Vango、欢乐颂、blt、Voi_la!、中艺、华润堂、LEONARDO等多个著名商号，其中超市业务已连续多年位居中国连锁超市第一位。
华润万家秉承“全国发展、区域领先、多业态协同”的发展战略，以持续改善大众生活品质为己任，引领现代、健康的生活方式。以大卖场为主的多种业态优势互补，以满足客户需求为导向，为消费者提供高品质的商品与服务。经过二十多年的发展，华润万家已经进入中国的绝大部分地区，在华南、华东、华北、西北等市场处于领先地位。
华润万家努力成为优秀的企业公民，长期坚持并积极参与品质改善、环保节能等对社会及生态环境有利的事业，努力成为友善、亲和的社区一员，建立共赢的战略合作伙伴关系，坚持实现员工价值最大化和股东价值合理化。
展望未来，华润万家充满了信心，秉承“与您携手 改变生活”的企业理念，通过持续的优化与发展，致力于成为改善大众生活品质的卓越零售企业。
CRV is an not only an outstanding retail chain brand of China Resources, a state-controlled enterprise directly under the central government, but also one of the greatest in the industry in China. Its famous subsidiary trade names include CRV, SuGuo, Ole’, Vango, Fun2, blt, Voi_la!, China crafts, CR Care, and LEONARDO, in which the supermarket business boasts No. 1 among counterparts in China for consecutive years.
Basing on our strategy of national development, key markets leadership, and multi-format policy, CRV is leading a modern and healthy life style, while committed to improving people’s life. With Hypermarket-based multiple formats and customer oriented approaches, CRV provides you with quality items and services. Over 20 years’ development, CRV has launched business in most areas of China, and especially ranked the leading retailer in South/East/North/Northwest China.
To be an excellent corporate citizen, CRV is contributing to society and ecology by improving product quality and saving energy; to be a friendly community member, CRV establishes win-win partnership and delivers maximum value to employees and shareholders.
In the future, CRV, depending on the corporate tagline of “Better life together”, is confident to improve people's life quality through continuous promotion.
